Customer Acquisition vs. Customer Expansion: Break Free from a One-Size-Fits-All Approach - Ascent Conference
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Customer Acquisition vs. Customer Expansion: Break Free from a One-Size-Fits-All Approach

Nearly 60 percent of companies believe they can use a one-size-fits-all approach for every marketing and sales conversation.

Full Description

Speakers

Leslie Talbot

SVP Marketing Corporate Visions
I've spent my entire career helping my clients tell better stories to sell more effectively. At Corporate Visions, I get to do all that and more by infusing our IP and quality standards into all of our customer and commercial activities. This means I can combine my passion for writing and storytelling with more than 15 years of experience in content strategy, content marketing, sales communication & enablement, and customer relationship management - and wrap it all up in the best messaging methodology in the world.

Customer Acquisition vs. Customer Expansion: Break Free from a One-Size-Fits-All Approach

Nearly 60 percent of companies believe they can use a one-size-fits-all approach for every marketing and sales conversation. Instead of tailoring their approach to their buyer’s situation, they try to apply the same messages to win new customers as they do to keep and grow existing customers.

But behavioral research shows a 180-degree difference between what motivates new prospects, versus existing customers, to buy.

In fact, using a one-size-fits-all approach can put most of your revenue and growth opportunity at risk!

In this session, you’ll learn new, science-backed messaging strategies to skillfully differentiate your acquisition and expansion approaches.

– Disrupt your prospects’ status quo to win new business.
– Defend and grow your relationships with existing customers.
– Use science-backed message frameworks to influence and guide your prospects’ and customers’ buying decisions.

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