Revenue Leadership

Customer Experience in 2022: The Evolution of Customer Expectations

Mar 16th, 2022 @4:00 pm
VIRTUAL - SaaS customers are definitely not a ‘one-size-fits-all’ category. Many of our customers have wide differences in expectations, and you need to be able to effectively meet those expectations, and even anticipate those expectations, in order to reduce churn.

Full Description

Speakers

Conor Nolen

Global Vice President, Customers for Life Clari
Conor is currently Global Vice President, Customers for Life, at Clari. As such, Conor leads the team that encompasses account managers (responsible for renewals and upsell) as well as customer success managers (focused on product adoption, customer experience, and overall engagement). Prior to that, Conor has held executive leadership roles in customer success and sales at companies such as Teradata, Salesforce, and Oracle, to name a few

Randi Barshack

With over 20 years' experience building and scaling global marketing teams, Randi Barshack has established brands and categories across a variety of sectors. As a contemporary marketer and creative storyteller, Randi has worked in TV and film production and was a multimedia producer. She is currently the Chief Marketing Officer at RollWorks, a division of NextRoll, which offers ambitious companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Prior to RollWorks, Randi served as Chief Marketing Officer of Figure Eight (acquired by Appen), the leading provider of artificial training data. Prior to that, Barshack held senior-level roles at xMatters, Inc. and Mashery (acquired by Intel). She co-founded the customer experience pioneer company TeaLeaf Technology (acquired by IBM), the first spin-off of SAP. Barshack holds a Master’s degree from Northwestern University's Kellogg Graduate School of Business and a Bachelor's degree from Dartmouth College.

Rebecca Biestman

Customer Experience in 2022: The Evolution of Customer Expectations

VIRTUAL – SaaS customers are definitely not a ‘one-size-fits-all’ category. Many of our customers have wide differences in expectations, and you need to be able to effectively meet those expectations, and even anticipate those expectations, in order to reduce churn. Customer expectations are always changing, and keeping up to date with current strategies to deliver top-notch customer experience is key to outperforming your competition.

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