Deliver Outbound Experiences Your Buyers Can’t Ignore - Ascent Conference
Revenue Leadership

Deliver Outbound Experiences Your Buyers Can’t Ignore

May 4th, 2022 @2:00 pm
Before you can even say "email blast" your company’s prospects have deleted dozens of emails, ignored flashy display ads, eye-rolled at yet another uninvited cold call and, well, you get the point. They're busy. And your teams are too.

Full Description

Speakers

Greg Segall

CEO Alyce
A serial entrepreneur, Greg Segall founded his third company, Alyce in December 2015 with the goal to fundamentally change the way people invest in business relationships using corporate gifting, swag and more. The mission is to help everyone create personal bonds with everyone they do business with.

Each “investable” moment create by Alyce is built on the 3 pillars of giving:

  • How to create an experience that can authentically bring people closer together
  • How to give back to planet
  • How to give to those in need
Prior to Alyce, Greg was the former founder and CEO One Pica, a premier global e-commerce agency, where Greg worked on some of the largest commerce and supply chain infrastructures in the world, including 3M and Scholastic. Greg has also invested, scaled, and aided the acquisition of several retailers, taking them from single-digit operations to hundreds of millions of dollars within a few years. One Pica was acquired in December 2012 by a holding company in San Francisco.

Greg lives in Massachusetts with his wife and 5-year old ninja warrior. He is a tech geek, fitness freak, podcast junkie, baseball monkey and 6-string shredder.

Sydney Sloan

Limited Partner Stage 2 Capital
She may sound like a superhero in a Marvel movie, but Sydney Sloan is more commonly found flexing her B2B marketing superpowers in the form of creating unexpected, personalized customer experiences. Sydney was most recently the Chief Marketing Officer at SalesLoft, and has also held senior leadership and advisory roles at Adobe, Marketo, Demandbase, Alyce and Sales Impact Academy. She possesses extensive global experience championing heroic marketing and sales applications aligning teams to deliver superior customer experiences. She is driven by a passion for the greater good, uncovering innovative ways for companies to capitalize on the ever-changing world of technology. Sydney's biggest super-power is implementing innovative techniques for increasing customer engagement and loyalty, utilizing digital touchpoints and account-based strategies to drive results.

Kristin Scott

CRO SeekOut
Kristin Scott is the Chief Revenue Officer at SeekOut. As an experienced revenue leader, Kristin is focused on building high performance teams and driving the best customer outcomes. She joins from Appian, a low-code automation platform where she spent nearly a decade. At Appian, Kristin quickly climbed the ranks and was ultimately promoted to Head of North American Enterprise Sales, where she led the team's new customer acquisition, expansion, and renewal business across Financial Services, Insurance & Broad Markets. During her tenure, Appian underwent exponential growth and was the number one tech IPO of 2017. She helped found and served as the President of AppianWomen, an employee affinity group for women and their allies in the workplace. Prior to her time at Appian, Kristin held a variety of roles at CEB (now CEB Gartner), where she advised Fortune 500 executives on best practices and thought leadership. She resides in San Francisco with her husband and son. An avid fitness buff, Kristin enjoys triathlons and traveling.

John Barrows

John is the CEO of JB Sales, an organization focused on elevating the profession of sales through training, content end events. They train some of the world’s fastest growing sales teams like Salesforce.com, Zoom and LinkedIn while supporting a thriving community of over 50,000 individual sellers. John’s goal is to change the negative perception of Sales and help sales professionals achieve success by doing it the right way because he believes that when Sales is done right it’s one of the greatest professions in the world but when done wrong it’s one of the worst.  To further support this goal and introduce Sales as a career to the younger generations he is also the proud author of an Amazon bestselling children’s book called “I want to be in Sales when I grow up” that he wrote with his daughter.  

Deliver Outbound Experiences Your Buyers Can’t Ignore

Before you can even say “email blast” your company’s prospects have deleted dozens of emails, ignored flashy display ads, eye-rolled at yet another uninvited cold call and, well, you get the point. They’re busy. And your teams are too.

The modern seller’s challenge is how to balance the reach required to hit ever-growing targets while still providing personal moments that perform. In this panel session, you’ll hear from revenue leaders as they discuss how their teams are delivering outbound experiences their buyers can’t ignore.

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