Design Thinking for Sales Enablement
This session will explore how Design Thinking can be used to enable sales teams to be more successful, with a focus on understanding user needs and pain points, designing effective sales tools and resources, and continuously iterating based on feedback from the field.
Design Thinking is an iterative problem-solving approach that focuses on understanding the needs of the user and creating solutions that meet those needs. When applied to sales enablement, it can help sales teams better understand their customers’ needs and pain points, design effective sales tools and resources, and continuously iterate and improve based on feedback from the field.
In this braindate session, we will explore how Design Thinking can be used to enable sales teams to be more successful. We will start by discussing the key principles of Design Thinking, including empathizing with the user, defining the problem, ideating solutions, prototyping, and testing. We will then dive into specific techniques and tools that can be used to apply Design Thinking to sales enablement, such as customer journey mapping, persona development, and rapid prototyping.
By the end of the session, participants will have a better understanding of how to use Design Thinking to understand user needs, design effective sales tools and resources, and continuously iterate and improve their sales enablement process based on feedback from the field.
Speakers
Chief Sales & Marketing Officer
LogiGear
