Design Thinking for User-Centered Sales - Ascent Conference

Design Thinking for User-Centered Sales

In this session, we’ll explore how Design Thinking can be applied to the sales process, with a focus on understanding user needs and pain points and using this information to drive more successful sales interactions.

Design Thinking is an iterative problem-solving approach that puts the user at the center of the design process. When applied to sales, it can help sales teams better understand their customers’ needs and pain points and create sales interactions that are more effective at meeting those needs.

In this brain date session, we will explore how Design Thinking can be applied to the sales process to create a more user-centered approach. We will start by examining the key principles of Design Thinking, including empathizing with the user, defining the problem, ideating solutions, prototyping, and testing. From there, we will dive into specific techniques and tools that can be used to apply Design Thinking to the sales process, such as customer journey mapping, persona development, and rapid prototyping.

Ultimately, the goal of this brain date session is to help participants understand how Design Thinking can be used to create more successful sales interactions by putting the user at the center of the process. By the end of the session, participants will have a better understanding of how to use Design Thinking to understand user needs, create effective sales tools and resources, and continuously iterate and improve their sales process based on user feedback.


Tullio Siragusa
Chief Sales & Marketing Officer

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