Digital Transformation. Covid-19 Only Forced a Peak Under the Hood.
The pandemic changed how America worked almost overnight. People left the office. Zoom and Google Meet replaced the conference room. And…people began to employ digital tools to a greater degree than they ever had before. More pdfs are being created. More documents are being emailed. More e-signature ink is flowing from the digital pen. But this way of working is far from the promise of digital transformation. People are employing digital technologies and they’re realizing some efficiencies – but, they’re not really changing the way they work.
Other Videos From This Event
How CMOs at Growing B2B Companies Are Leveraging Data to Scale: And how you can and should be as well
Total Experience: The Hidden Connection Between Company Culture and World-Class Customer Experiences
Positioning for Success: How Effective Positioning Drives Differentiation and Simplifies Marketing Execution