Galvanizing and Aligning Your Team around a Single Mission - Ascent Conference
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Annual

Galvanizing and Aligning Your Team around a Single Mission

Each new generation of team members are dealing with an increasing blur of their personal and professional lives, and that means organizations need to be more explicit about what they stand for and what values they care about. Additionally, people are far more willing to give it their all when they understand your cause.

Full Description

Speakers

Shawn Gaines

CMO Sertifi
Gaines is the chief marketing officer of Able, a platform for onboarding automation. In his prior role, Gaines was vice president of marketing at high-growth legal tech company Relativity. Based in Chicago, he joined the Able team in May 2020, and holds an MBA from Northwestern University’s Kellogg School of Management.

Galvanizing and Aligning Your Team around a Single Mission

Each new generation of team members are dealing with an increasing blur of their personal and professional lives, and that means organizations need to be more explicit about what they stand for and what values they care about. Additionally, people are far more willing to give it their all when they understand your cause. In this session, we’ll discuss getting to and articulating the reason your company exists, and sharing that internally in a way that gets people fired up for the road ahead.

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