Getting Your Customers To Generate More Customers - Ascent Conference
Marketing

Getting Your Customers To Generate More Customers

Jan 19th, 2022 @12:00 pm
78% of B2B referrals generate customer leads for the business. In other words, your customers are your biggest brand advocates – if they have a good experience to share. As we welcome the new year, now is the time to focus on creating a high-impact, revenue-focused customer strategy to turn your prospects into customers, and your customers into champions. On Wednesday, January 19, join us for Getting Your Customers To Generate More Customers for our best tips and tricks for alignment and revenue acceleration throughout the customer journey. You’ll learn: - How to analyze and address inefficiencies in your funnel strategy - Best practices for building a top-tier customer marketing machine - Ways to align your teams’ messaging to drive engagement and dialogue

Speakers

Justin Keller

VP of Revenue Marketing Drift
Justin Keller is VP of Revenue Generation at Drift. He's an award-winning B2B marketer with more than 15 years of experience in integrating marketing, operations, sales, and customer success teams. He specializes in the topics of branding, digital marketing, and account-based marketing.

Breezy Beaumont

Head of Growth Correlated
Breezy has tons of hands-on experience at multiple hyper-growth software companies, including currently as Head of Growth at Correlated. She’s always bringing in new ideas for data-driven strategies and product-led initiatives with the motto “work smarter, not harder”.

Patrick Smith

CMO Cvent
Patrick Smith is the Chief Marketing Officer at Cvent. He brings more than 20 years of experience developing and managing marketing strategies for enterprise software firms.At Cvent, Patrick leads the company’s global marketing efforts, which include the development and execution of marketing initiatives that drive Cvent’s business around the world. Patrick leads a large, global team of marketers across Demand Generation, Corporate Communications, Product Marketing, Events Marketing, Customer Marketing, Content Marketing, and Global Demand Center teams, and has helped further establish Cvent as the de-facto leader in the meetings, event, and hospitality technology space. Prior to Cvent, Patrick was the CMO at Deltek, a global enterprise software company with nearly 21,000 customers around the world, where he built and promoted Deltek's global brand.

Getting Your Customers To Generate More Customers

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