Data challenges not only persist today, but to some degree are worse than they have ever been. Not only is the set of challenges different but what data is supposed to solve and how it plays in a modern conversion funnel fundamentally evolved because of ever increasing tech stack complexity, ever increasing customers expectations, ever increasing speed of change. Yeah: modern Marketing Leaders have their plates full, and then some.
Join Armando Biondi (CEO, Breadcrumbs), Darryl Praill (CMO, AgoraPulse), Angela Mondou (CEO, Technation) and Massimo Arrigoni (CEO, BEE) as they unpack the major issues they see/experience and provide inputs/ideas that worked for the organizations they have been part of, hoping to spark a conversation with the audience around how marketers can make better decisions based on better data.