How a Modern Conversion Funnel Works, and its Related Data Challenges

Apr 13th, 2022 @3:00 pm
Data challenges not only persist today, but to some degree are worse than they have ever been.

Full Description


Armando Biondi

Co-Founder & CEO Breadcrumbs
Armando Biondi is a serial entrepreneur, senior executive and angel investor in over 250 startups. Currently leading, the first no-code scoring engine that will surface a companies’ hidden revenue opportunities in just a few minutes. Before Breadcrumbs, in late 2013 he co-founded AdEspresso, which became the #1 Facebook Ads Partner worldwide by the number of customers, processing ~$1B in Facebook Ads budget. He sold AdEspresso to Hootsuite in early 2017, where he served as Global Head of Growth Operations. He is also a Board Member for Growens, a leading European marketing solutions technology company, where he served as Chief Growth Officer. Needless to say: he obsesses about how to accelerate revenue growth every day of every week of every month of the year.

Massimo Arrigoni

Massimo is CEO of BEE, a product-led scaleup that is making email & landing page design easy and fast for anyone. BEE’s no-code visual builders are used over 6,000,000 times per month, online at and embedded in over 1,000 SaaS applications. Massimo has over two decades of experience in product management & product-led growth. Before taking the helm at BEE, a business unit of Growens (GROW:IM), Massimo was Head of Product for the group for several years. Prior to Growens, Massimo was co-founder and CEO of Early Impact, developer of a small business ecommerce system called ProductCart, popular in the 2000s and still powering thousands of online stores today (the company was sold in 2013).

Darryl Praill

Darryl Praill is the Chief Marketing Officer at Agorapulse, the award-winning social media management platform. Darryl is a funny, high-energy, in-demand event host and panel moderator, an accomplished award-winning marketer, a Sales World Top 50 Keynote speaker and multi-time gold medalist content creator, a Top 10 SaaS Branding Expert, a Top 19 B2B Marketer to Watch, voted by LinkedIn as a Top 3 Marketer and a Top 30 Sales Leader, a social media influencer, a category-leading podcaster, and a serial entrepreneur. Darryl has raised almost $100 million in venture capital, acquired, merged and taken companies public, been hired and fired, and worked with companies of all sizes.

How a Modern Conversion Funnel Works, and its Related Data Challenges

Data challenges not only persist today, but to some degree are worse than they have ever been. Not only is the set of challenges different but what data is supposed to solve and how it plays in a modern conversion funnel fundamentally evolved because of ever increasing tech stack complexity, ever increasing customers expectations, ever increasing speed of change. Yeah: modern Marketing Leaders have their plates full, and then some. 

Join Armando Biondi (CEO, Breadcrumbs), Darryl Praill (CMO, AgoraPulse), Angela Mondou (CEO, Technation) and Massimo Arrigoni (CEO, BEE) as they unpack the major issues they see/experience and provide inputs/ideas that worked for the organizations they have been part of, hoping to spark a conversation with the audience around how marketers can make better decisions based on better data.

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