How B2B Marketers are Reaching and Influencing the Millennial Buyer

Jan 19th, 2022 @2:00 pm
Millennials are now the most common decision-maker in the buying committee. They continue to disrupt the buying cycle since they want to control their journey and access authentic insights from trusted peers. In this session, we'll discuss strategies for winning over millennials buyers now and in the future including: - Activating and harnessing the voice of your customers across marketing and sales - Being present in the independent venues where buyers are doing do research and where you can own your company narrative - Using different types of intent data to power a more effective ABM strategy


Vinay Bhagat

Founder & CEO TrustRadius
Vinay founded TrustRadius in 2012 to solve the challenges he experienced buying enterprise solutions at Convio—his last venture, the leading SaaS platform for nonprofits. In April 2010, Convio became a public company, and was acquired in May 2012 for $325 million. Vinay holds an MBA from Harvard Business School where he graduated as a Baker Scholar, an MS Engineering Economic Systems from Stanford University, and a MA Engineering Information Sciences from Cambridge University with First Class Honors. When he’s not working, Vinay loves playing with his kids, swimming and the occasional squash game.

Rowan Tonkin

CMO Planful
Rowan Tonkin is an experienced Sales and Marketing leader in fast-growing, global organizations. He is the Chief Marketing Officer at Planful, where he is responsible for leading the go-to-market strategy and operations. Rowan most recently led growth for OmniSci as VP of Revenue Operations and Marketing Demand Center and prior to that was responsible for Sales and Marketing Solutions at Anaplan. Rowan holds a Bachelor of Internet Science and Technology from the University of Wollongong, Australia.

How B2B Marketers are Reaching and Influencing the Millennial Buyer

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