How content can fuel your demand gen campaigns without missing a beat
A modern content experience should engage prospects across the full customer journey over a sustained period of time. This session will present how brands have challenged the status quo and have invested in truly global integrated campaigns fueled by content that demonstrated impact beyond short-term leads.
You will see:
– Why brands need to adapt their content strategy to the changing landscape of buyers needs
– How to get buy-in from senior executives to move from a lead gen to a demand gen approach fueled by content and conveyed through experiences
– How to evaluate the impact of your content holistically across all channels