How to build trust with B2B SaaS clients - Ascent Conference
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How to build trust with B2B SaaS clients

Prospects for B2B SaaS products are bombarded with marketing messages every day - the majority of these reach outs are self-serving and irrelevant.

Full Description

Speakers

Ayan Sarkar

CRO Haven Technologies
Ayan leads the Revenue function at Haven Technologies Expertise and passion: 1. Driving competitive advantage and customer success in Insurance through digital, data and ecosystem 2. Serving major L&A, P&C and PE markets across the end-to-end Insurance Value Chain (Strategy, Product, Distribution, Service, Claims) 3. Scaling up FinTech SaaS functions - Product, Sales / GTM, Marketing, Delivery, Alliances 4. Counseling Insurance CXOs on strategic transformations Previously, Ayan led the Insurance GTM team at Salesforce. Before that, Ayan was the business lead for Guidewire’s industry platform for the Insurance industry. And before that, Ayan was a leader in McKinsey’s Financial Services practice with specialization in Digital, Data and Analytics.

How to build trust with B2B SaaS clients

Prospects for B2B SaaS products are bombarded with marketing messages every day – the majority of these reach outs are self-serving and irrelevant. How can one create trust-based relationships with clients that are jaded and skeptical. What works? And what’s at stake?

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