How to Define your PR strategy in a High Growth Organization - Ascent Conference
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Annual

How to Define your PR strategy in a High Growth Organization

Every SaaS company knows that PR is an important vehicle to helping build brand recognition and thought leadership, especially through rapid growth.

Full Description

Speakers

Hana Mandapat

VP Marketing Ironclad
Results-driven marketing and communications leader with 15+ years of experience driving awareness and demand for B2B technology companies and products. Exceptional manager with proven track record of building high performing teams across product marketing, PR/AR, partner marketing, campaign management and content marketing. My passion lies at the intersection of product and partner marketing, building partner and technology platform-driven marketing programs, and empowering startups to build and grow within a partner ecosystem.

How to Define your PR strategy in a High Growth Organization

Every SaaS company knows that PR is an important vehicle to helping build brand recognition and thought leadership, especially through rapid growth. But how do you go about creating your strategy? What does a cohesive thought leadership narrative look like? And how can you make news when there is no news? This roundtable discussion will give you fundamental things to consider when building out your PR strategy, and provide an open discussion forum to share best practices, challenges and learn from other SaaS leaders.

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