How to Leverage ABM and Offline Marketing at Every Stage of the Funnel
As marketers, we’ve all experienced that moment when we are looking for a new way to engage our prospects – it feels like we have sent email after email, post after post, and it’s simply time for something new. Now’s the time to start a different conversation using offline channels – personalization that comes from sending gifts, direct mail, or hosting events that complement the moment.
Offline programs can often fit into your current marketing strategy, and go hand-in-hand with all things ABM. It can be used in everyday programs as a way to reward highly engaged prospects as they make their way down the funnel or re-engage top accounts and bring a deal across the finish line. And it’s a way to connect with your prospects and customers in a humanizing way – sending champagne or coffee to celebrate promotions and holidays or get-well gifts during a global pandemic.
What you will learn:
– How to engage your audience at every stage of the funnel
– Why identifying your best fit accounts ensure you make the most of your direct mail campaigns
– Using intent and other signals to determine which accounts to engage with direct mail and when