How To Nurture Enterprise Accounts With A Multi-Channel Strategy
Nurturing enterprise accounts requires continuous education through multiple channels before they might see a need for your solution. SaaSMQL’s Founder and CEO discusses the most effective ways to use different programs in a cohesive way to nurture your top target accounts.
- Why you need a multi-channel strategy for enterprise prospects
- How to properly segment target accounts
- The importance of aligning sales and marketing from the beginning
- Real-life examples of effective nurturing campaigns