How to Think Like a Private Equity CMOPrivate equity funded companies expect unparalleled levels of high, efficient performance from their marketing departments.
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How to Think Like a Private Equity CMO
Private equity funded companies expect unparalleled levels of high, efficient performance from their marketing departments. A technology company CMO needs to read the landscape quickly and develop programs that match and facilitate the lifecycle of a company: Acquisition, growth and sale. There is little room for experimenting, however creativity with results is thoroughly embraced. This discussion will review: