Managing a productive and meaningful relationship with your CRO - Ascent Conference
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Annual

Managing a productive and meaningful relationship with your CRO

Many marketing professionals and executives struggle with this dynamic.

Full Description

Speakers

Dan Murdoch

CMO Nayya
2022 Icon Top 50 Marketer Award Winner. Impassioned by demand generation, transformative brand building, and progressive customer marketing strategies, Dan has served in numerous leadership positions across Global Marketing and Sales Development organizations. Having played those roles, his diverse experience has informed how to build formidable and predictable revenue outcomes for enterprise B2B software companies seeking successful exit events. To date, those include WorkMarket, an ADP Company and Aventri (formerly etouches).

Managing a productive and meaningful relationship with your CRO

Many marketing professionals and executives struggle with this dynamic. How do you manage short-term versus long-term dividends and focus relative to marketing strategy and revenue outcomes? Join this round table discussion to discover ways in which you can find success in the short and long-term.

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