Marketing Org Planning for Growth & Scale - Ascent Conference
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Marketing Org Planning for Growth & Scale

What functions and levels are more important as early stage first hires?

Full Description

Speakers

Ahmed Nassef

VP of Partnerships and Talent RevelOne
Hands-on, inspirational, and execution-focused business leader with a proven track record of generating revenue and customer growth for technology businesses. • Founder or early executive team member in several startups, including a successful $164 million exit. • Experienced operator in both early stage and highly matrixed global organizations – adept at managing by influence. • Demonstrated record of negotiating and successfully executing win/win deals with partners, advertisers and clients.

Marketing Org Planning for Growth & Scale

– What functions and levels are more important as early stage first hires?
– What are the key skill sets for a new generation of demand gen leaders as new digital and data trends emerge?
– Where is brand in the mix – can SaaS businesses afford to think about brand last and how does it fit in performance-based, analytics-centered business culture?
– Hiring consumer marketers for B2B Saas, do new trends suggest there may be a fit?

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