Marketing

Mixing Hybrid, In-Person, and Virtual Events into your Marketing Plan

Apr 13th, 2022 @2:00 pm
VIRTUAL - At the beginning of 2020, virtual events completely took over the event marketing space (for obvious reasons) for two full years. As we are now exiting the global pandemic, in-person events are finally coming back, to all of our delight!

Full Description

Speakers

Fred Rockwell

Founder & CEO Ascent Conference
Senior strategist with over 15 years of business experience including founder/operator, investment management, and financial services roles. Team leader and collaborator, creative thinker and dynamic communicator who shapes positive outcomes for businesses and organizations based on strategy, financial analysis, and market research. Previously a Certified Financial Analyst and a Certified Public accountant. (both were too boring) Ferocious poker player and aspiring comedy writer.

Autum Molay

Head of Global Demand Generation Momentive
Autum Molay is the Head of Global Demand Generation for Momentive (maker of SurveyMonkey), where she leads the teams focused on revenue generation, account-based marketing, and event marketing for the company’s agile experience management solutions. Prior to her role at Momentive, Autum was the Head of Product & Insights Marketing at Comscore, an audience and advertising measurement company, where she led go-to-market strategy, sales enablement, client communications, and content marketing. Autum began her career in broadcast journalism as a local television producer and has a master’s degree from Northwestern University.

Brianna Haag

Director of Demand Generation Hopin
Brianna was the third marketing hire at Hopin and currently leads the Demand Generation team. Her team hosts a variety of both in-person and virtual events, and have found success including a mix of virtual, in-person, and hybrid experiences. Prior to Hopin she spent time at Eventbrite, Yelp, and most recently led the global events and field marketing team at Hired.

Kerem Baran

VP of Product, On-Site Hopin
Kerem Baran is the VP of Onsite Product at Hopin. He is the former CEO and the Founder of the award winning onsite and hybrid event technology solutions provider, Boomset. Since 2010, Kerem has built a talented international team of members and partners across North America, Turkey, and throughout Europe. With Kerem’s agile leadership, the Boomset solution and its best-in-class support worked towards a global mission to create exciting, efficient, and engaging events. As of June 2021, Kerem and the Boomset team have joined forces with Hopin, the world’s leading virtual and hybrid event solution, to become an all-in-one platform and continue the mission to give events the ultimate 360-degree management experience, anywhere in the world.

Mixing Hybrid, In-Person, and Virtual Events into your Marketing Plan

At the beginning of 2020, virtual events completely took over the event marketing space (for obvious reasons) for two full years. As we are now exiting the global pandemic, in-person events are finally coming back, to all of our delight! But as the workforce became more familiar with virtual events, a new hybrid model appears to be the future of event marketing.

This session will cover the benefits and necessities for event marketers to not just focus on one, but all three different types of events in a post-covid world. It’s clear that virtual isn’t going away, but there are limits to what you can accomplish in a virtual environment. And that’s specifically why hybrid and fully in-person events are going to be critical to supporting your entire event marketing strategy going forward.

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