At the beginning of 2020, virtual events completely took over the event marketing space (for obvious reasons) for two full years. As we are now exiting the global pandemic, in-person events are finally coming back, to all of our delight! But as the workforce became more familiar with virtual events, a new hybrid model appears to be the future of event marketing.
This session will cover the benefits and necessities for event marketers to not just focus on one, but all three different types of events in a post-covid world. It’s clear that virtual isn’t going away, but there are limits to what you can accomplish in a virtual environment. And that’s specifically why hybrid and fully in-person events are going to be critical to supporting your entire event marketing strategy going forward.