Modern Tech Marketing: The Rise of The Operational CMO - Ascent Conference
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Modern Tech Marketing: The Rise of The Operational CMO

As organizations increasingly rely on the coordination of process and systems to achieve growth and scale, B2B tech CMO's must add operational expertise to their existing skill sets of brand, demand, messaging and campaigns.

Full Description

Speakers

Ian Lowe

CMO eSSENTIAL Accessibility
Operational, growth-focused executive with a proven track record of using data, technology and process to achieve escalating business results. I’ve been working at the intersection of marketing and technology for 20 years driving growth and healthy margin revenue. I focus on creating hard-working engines composed of carefully crafted systems and processes optimized with hard data and analytics and executed to produce real business results. I’m passionate about the explosive potential of applying the right strategy with the right people using the right technology. Specialties: Marketing strategy, digital marketing, scaling demand globally, marketing technology & operations, operationalizing brand & creative for growth

Modern Tech Marketing: The Rise of The Operational CMO

As organizations increasingly rely on the coordination of process and systems to achieve growth and scale, B2B tech CMO’s must add operational expertise to their existing skill sets of brand, demand, messaging and campaigns. In this session, we’ll discuss the power of Operations to align marketing demand funnels with sales outcomes, gain trust with C-suite peers, and demonstrate confidence in spending with Finance. All in service of helping organizations deliver outsized growth with powerful marketing.

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