New to Developer Audiences? Forget Everything You Know About Marketing - Ascent Conference

New to Developer Audiences? Forget Everything You Know About Marketing

Nov 15th, 2022 @10:30 am

The first lesson in marketing is to know your audience. Then what? Most of the world’s largest brands are built on similar core principles. Yet, when it comes to technical audiences, most rules don’t apply.

When Stack Overflow CMO Khalid El Khatib joined the company, he learned one immediate lesson: when marketing to technical audiences, you need to forget everything you know about traditional marketing.

In this talk, Khalid shares his top lessons learned from communicating plainly and transparently, to investing in creative swag, and why business leaders should think about marketing in the context of community building.


Khalid El Khatib
Stack Overflow

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