Optimizing Demand Gen: Creating Conversions from Opportunities - Ascent Conference

Optimizing Demand Gen: Creating Conversions from Opportunities

Optimizing demand generation across touchpoints can help businesses maximize campaign ROI, by ensuring every opportunity is converted through hyper-personalization. It can set companies on the path to long-term, sustainable growth by reducing the CAC (Customer Acquisition Cost).

The roundtable covers best practices in getting conversions from qualified leads by optimizing the demand gen strategies. We will discuss new-age marketing strategies in terms of:

• Steps for optimizing demand gen with custom landing pages, CRO (Conversion Rate Optimization) and dynamic pricing strategy Etc.
• Revisiting the conversion funnel to identify areas of improvement
• Role of martech in accelerating the conversion opportunities.


Courtney McCombs
VP-Business Development
Datamatics Business Solutions

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