Positioning and Measuring Value Creation through the Eyes of the Customer - Ascent Conference
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Positioning and Measuring Value Creation through the Eyes of the Customer

Companies often talk about their SaaS offerings in terms of what their service can do and the features it has.

Full Description

Speakers

Erika Rosenthal

Fractional CMO Chief Outsiders
Erika Rosenthal is a fractional CMO with Chief Outsiders and 30-year veteran of positioning and scaling companies. She is a go-to resource for brand strategy, MarTech, and demand generation capabilities. Erika combines analytical prowess with the ability to establish clear value propositions which engage and resonate with their audience. She has worked with numerous PE-backed Saas, Healthcare, and BioTech companies to accelerate growth.

Positioning and Measuring Value Creation through the Eyes of the Customer

Companies often talk about their SaaS offerings in terms of what their service can do and the features it has. It doesn’t always line up with solving the problems that their customers experience, or it takes too much thought to understand how it can add specific value. If the value proposition is too complex, it can impede growth. In this discussion, participants will share their thoughts on how to cut through marketplace noise to clearly convey and track value creation and use the insights to accelerate their growth strategy.

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