Positioning for Success: How Effective Positioning Drives Differentiation and Simplifies Marketing Execution
Messages matter. But the right message matters most. It’s easy for teams to jump to crafting great messages for websites, campaigns, or sales pitches. Without a solid sense of positioning, however, hitting the right message is a matter of luck.
Time spent on determining the positioning of your category, company and product goes a long way toward ensuring effective, efficient messaging and execution.
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