Pricing Strategy – Taking a Value-Based Approach

Oct 6th, 2021 @10:50 am
Price is a signal — to customers, the market and your team. It needs to be right! This session will focus on how SaaS companies can benefit from value based pricing strategies.

Full Description


Omar Nawaz

Omar is the Chief Product Officer at Chargebee. He is passionate about building incredible products and teams with demonstrated leadership success in delivering innovative solutions that significantly impact business outcomes. He has a significant track record of scaling products, businesses, and processes to hundreds of millions of dollars in revenue. Omar is experienced in architecting high-performing distributed teams, bringing clarity, vision, and solutions to large and very complex problems and opportunities. Consistently delivering against mission-critical, strategic company goals through adopting and implementing disruptive and innovative technologies to scale.

Songe LaRon

CEO & Co-Founder Squire

Ed Lee

Ed Lee is a pricing expert and CEO of HelloAdvisr, a growth consultancy working with startup leadership teams to design high-impact pricing strategies. HelloAdvisr works with startups on pricing across growth stages and draws on experience from industries including eCommerce/retail, software, and consumer goods. Previously, Ed held leadership roles with LG Electronics and Simon-Kucher & Partners, a global management consulting firm, where he advised leading global companies and brands on pricing strategy. Ed is regularly invited to teach and speak at leading academic institutions including UCLA and Oxford University. He serves as a mentor and advisor to startup accelerators including Techstars and Backstage Capital, and is a resident expert at the Oxford Foundry (the venture accelerator of Oxford University). Ed received his MBA from Oxford University, two Masters (MSc) from the London School of Economics, and BA from UCSD.

Pricing Strategy – Taking a Value-Based Approach

Price is a signal — to customers, the market and your team. It needs to be right! This session will focus on how SaaS companies can benefit from value based pricing strategies.

  • Know your SaaS business’s value metric – measuring the value your product offers customers
  • Optimize your pricing strategy as a growth lever and monetize products
  • There are riches in the niches – segment your market
  • Determine what’s valuable to your target market & buyer
  • Building flexibility into your SaaS tech stack
  • Turbo-charging your NDR – the importance of a revenue delivery strategy

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