Putting the “Brand” Back into B2BNo one could blame you if you thought the B’s in B2B stood for “boring.” But that’s starting to change.
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Putting the “Brand” Back into B2B
No one could blame you if you thought the B’s in B2B stood for “boring.” But that’s starting to change. Cannes recently added a B2B category, after all. B2B is starting to look more like B2C, and brand marketing will inevitably shape the future of B2B. Find out why things like trust and creativity matter in brand-building even more in B2B than B2C and how to build them.