In Person - Reimagining B2B Sales For A Dynamic and Disrupted World - Ascent Conference
Revenue Leadership

In Person – Reimagining B2B Sales For A Dynamic and Disrupted World

May 4th, 2022 @11:00 am
While 61% of B2B buyers are Millennials and Gen X most sales strategies have not been designed to align to their buying preferences.

Full Description

Speakers

Matthew Flugg

Associate Evangelist Outreach
As Outreach’s Evangelist Matt supports works in conjunction with Global Innovation Evangelist, Mary Shea, conducting research on the sales technology landscape, the future of B2B sales among other things. In addition, Matt is be responsible for creating sales content based on industry research from firms like Forrester, Gartner, IDC, etc. Matt also supports sales motions with industry research for our SMB and Commercial sales teams.

Prior to joining Outreach, Matt was a Researcher covering B2B sales at Forrester where he authored blogs, sections of Forrester research, and helped conduct Forrester Waves.

In Person – Reimagining B2B Sales For A Dynamic and Disrupted World

While 61% of B2B buyers are Millennials and Gen X most sales strategies have not been designed to align to their buying preferences. Similarly, as technologies such as AI and automation, mature sales leaders are seeing their budgets increase to reflect the increasing role sales tech plays in the successful execution of their go-to-market strategies. Drawing from recent sell-side and new buy-side data gathered by Forrester on behalf of Outreach, Matt will cover what it takes to deliver predictable, efficient growth and to succeed in a world where continuous change and volatility are the norm.

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