Say “Renewal” in 14 languages: How Chargebee Helped Babbel Embrace Churn Reduction - Ascent Conference

Say “Renewal” in 14 languages: How Chargebee Helped Babbel Embrace Churn Reduction

Nov 14th, 2022 @1:30 pm

Babbel embraced a subscription business model more than a decade ago. Since turning away from freemium, it is now the leading language learning platform globally. One of the keys to its success has been adding churn reduction to its revenue strategy and automating retention.

Join Chargebee GM, Guy Marion, and Babbel CRO and US CEO, Julie Hansen, as they explore this and other strategies that helped Babbel accelerate growth. As well as insider knowledge and tactics from the $250m subscription business, the pair will discuss how customer churn transformed into a retained revenue growth opportunity, as well as the future and direction of the digital subscription industry.


Guy Marion
Julie Hansen

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