Kill the Website Relaunch to Achieve Radical Growth

Oct 7th, 2021 @2:35 pm
What are the two most horrifying words in all of marketing? “Website Relaunch.” Website relaunches are expensive, time-consuming, and full of risk — especially for SaaS companies. In contrast, companies winning in the digital marketing arena spend less money and receive better results because they refuse to fund the mythical unicorn that is the long-term website overhaul. Join experts from Kanopi Studios and Pantheon as they discuss how leveraging an iterative approach to your website operations will help you achieve radical growth goals by harnessing the power of data-driven business intelligence.

Full Description

Speakers

Sarah Fruy

Director, WebOps Partner Marketing Pantheon
As the director of WebOps partner marketing, Sarah Fruy collaborates with Pantheon's agency and technology partners on co-marketing programs and WebOps education. Prior to this role, Fruy served as the director of brand and digital experience, where she led the strategy, goals, and road map for Pantheon's public-facing website, branded assets, and experimentation program. Fruy is a ScrumMaster® and Certified Agile Marketer who joins Pantheon with over 15 years of experience in the digital publishing and online advertising industries, along with marketing strategy and digital marketing certifications from Cornell Johnson Graduate School of Management. Previously, she worked at emerging media companies, such as Say Media, as well as heritage brands like the San Francisco Chronicle.

Anne Stefanyk

CEO & Founder Kanopi Studios
As Founder and CEO of Kanopi Studios, Anne helps create clarity around project needs and turns client conversations into actionable outcomes. As someone at the intersection of business development, marketing, and technology, Anne provides digital strategy to clients and organizations in the nonprofit, higher education, government and corporate sectors. She enjoys helping clients identify their problems, translating it all into plain language, and then empowering the Kanopi team to execute stunning website solutions that strengthen brands and help companies succeed. Kanopi was born from Anne’s desire to build strong, sustainable, creative websites and provide for their growth beyond launch. The name “Kanopi” represents her passion not only for treehouses but for websites, as both are sustainable ecosystems under a larger canopy: both have beautiful architecture, can be simple or complex, are customizable within their landscape, have strong foundations, need to accommodate constant growth and change, and are limited only by creativity. As such, Kanopi provides quality customer service with a holistic approach that covers the full lifecycle of a website, from initial strategy to beyond launch. When she’s not advocating for the open-source community or running her web agency, she enjoys yoga and meditation, time on a bike or in the water, and hanging with her nephew.

Kill the Website Relaunch to Achieve Radical Growth

What are the two most horrifying words in all of marketing? “Website Relaunch.” Website relaunches are expensive, time-consuming, and full of risk — especially for SaaS companies. In contrast, companies winning in the digital marketing arena spend less money and receive better results because they refuse to fund the mythical unicorn that is the long-term website overhaul. Join experts from Kanopi Studios and Pantheon as they discuss how leveraging an iterative approach to your website operations will help you achieve radical growth goals by harnessing the power of data-driven business intelligence.

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