Self-Disruption: Recognizing Market Opportunities to Radically Innovate - Ascent Conference

Self-Disruption: Recognizing Market Opportunities to Radically Innovate

As technological innovation affects radical change to existing industries and forces evolution in competitive business markets, it becomes increasingly important to “disrupt thyself” – ideally before disintermediation is thrust upon your product, service, or solution suite from outside forces. In this round-table conversation, we will share how a traditional media company employed “positive destruction” and a jobs-to-be-done approach to change their buyer and seller engagement model through a disruption-based, technology solution. Participants should come with their own case-examples to share how they have evolved their product solutions towards “where the market is going next”, and how that impacted their businesses, or current offerings and models.


Ron Spink
AC Business Media

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