Marketing

Supercharging Your ABM Strategy with Video

Apr 13th, 2022 @12:00 pm
VIRTUAL - We all know, there’s a lot more to ABM than sunshine and revenue rainbows. ABM presents a few serious technological and organizational hurdles—ones that video is uniquely positioned to solve.

Full Description

Speakers

Sophie Strobel

ABM Marketing Program Manager Vidyard
Sophie Strobel is the ABM Marketing Program Manager at Vidyard. She has diverse experience across several industries including solar, nuclear, nanotechnology, and SaaS. At Vidyard, Sophie leads the commercial and enterprise ABM program development. She earned her Bachelor of Science and Business from the University of Waterloo and has held Marketing Manager roles at Enghouse and HubHead.

Supercharging Your ABM Strategy with Video

We all know, there’s a lot more to ABM than sunshine and revenue rainbows. ABM presents a few serious technological and organizational hurdles—ones that video is uniquely positioned to solve.

Join Sophie Strobel, ABM Marketing Manager at Vidyard to learn how video content and video analytics can help you tackle each of these challenges head-on to supercharge your ABM initiative.

You’ll Learn:

  • Why video is perfect for solving ABM hurdles
  • 5 tactics for applying video in your ABM
  • Spotlight on success: real life examples of how Vidyard’s customers have used video to drive target

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