2021 G2 Software Buyer Behavior Report: The Consumerization of Business Technology and What it Means for Software Buying - Ascent Conference

2021 G2 Software Buyer Behavior Report: The Consumerization of Business Technology and What it Means for Software Buying

Oct 6th, 2021 @3:25 pm


Full Description

Speakers

Amanda Malko

CMO G2
Amanda Malko is the CMO of G2, the world’s largest and most trusted software marketplace. Amanda is an award-winning go-to-market leader with deep experience accelerating the growth and reputations of category-disruptor brands and the entrepreneurial cultures behind them. Her career spans both marketing and operational leadership roles at digital software and services companies, including Mailchimp where she most recently led the company’s partner program and marketplace business. Her expertise includes customer experience, brand building, and community-led growth.

2021 G2 Software Buyer Behavior Report: The Consumerization of Business Technology and What it Means for Software Buying

Today’s software buyers possess consumer expectations. They are conducting more independent research and move quickly through the buying process, making the buying cycle shorter than ever. The growing consumerization of software buying presents new opportunities for software marketers and salespeople alike. G2 CMO Amanda Malko will discuss findings from the software marketplace’s annual buyer behavior study, which details buyer behavior and trends across SMB, mid-market and enterprise segments.

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