The future for SaaS in a shrinking market - Ascent Conference

The future for SaaS in a shrinking market

Public cloud application for SaaS end-user spending in 2022 will amount to $176.62 bill., about a third of the worldwide market of $599.84 bill. Yet, a closer look at these numbers suggest that the market is reaching a plateau. From 2016 to 2019, compounded annual growth reached 35%, which drops off to 20% from the years 2020 to 2023.
– How will the marketplace be expected jumpstart SaaS growth again for the next 4 years and how will that impact suppliers’ margins and valuations soon?
– Will AI and PaaS be the additional growth drivers?
– Will China and India be eroding part of the U.S. huge market share of the SaaS market within the next 4 years?


Juan Ramon Zarco
Silicon Valley Ventures Growth Partners

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