The future of b2b buyingOver the last several years the b2b buying process has become more and more complex and buyers have more options than ever before.
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The future of b2b buying
Over the last several years the b2b buying process has become more and more complex and buyers have more options than ever before. Because of this complexity, b2b buyers have taken control of the process and are now doing up to 70-80% of their research online before ever engaging with tech vendors directly. This means that all go-to-market motions must also adapt. In this session, we will explore how the b2b buyer journey has changed and discuss strategies for effectively communicating your brands value in this new buyer controlled climate.