The new sponsorship game-making the most of your investment - Ascent Conference

The new sponsorship game–making the most of your investment

Engaging the B2B customer is increasingly challenging in the post-pandemic world.

Full Description


Michelle Harmon-Madsen

CMO Sponsors United
Action-oriented leader with a growth mindset and outstanding track record launching and transforming businesses, creating new revenue streams and building cross-functional teams. Expertise in consumer, brand, e-commerce, entertainment and media sectors with innovative companies including AccuWeather, FreshDirect and American Idol. Proven success in developing and activating data and insights-driven marketing strategy and plans, leveraging technology and scaling partnerships with disruptor brands and Fortune 500 companies, including PepsiCo, Procter & Gamble, Microsoft, Califia Farms, and Chobani to produce record-setting results

The new sponsorship game–making the most of your investment

Engaging the B2B customer is increasingly challenging in the post-pandemic world. But by leveraging the right marketing sponsorships, data and technology, it’s possible. Discuss how to increase visibility, enhance brand equity and engage target audiences to impact business goals.

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