The Pipeline Cloud: 5 Key Pillars that Drive More Pipeline
As we look at the world around us, it’s clear there has been a seismic shift in B2B buyer behavior. Buyers are more self-sufficient, they care deeply about their privacy, and they expect immediate answers. But despite changing behavior, the traditional pipeline generation process has remained untouched. We’re gating our content and even our sales teams, and it’s costing us all pipeline. Our buyers have adapted and so must we.
Welcome to the Pipeline Cloud, a revolutionary new set of technologies and processes that are guaranteed to generate more pipeline for modern revenue teams. Join Sarah McConnell, VP of Demand Generation as she breaks down the five pillars of the Pipeline Cloud into actionable steps that deliver results.