Revenue Leadership

The Revenue Tech Stack: How Do You Get it All to Work Together?

Mar 16th, 2022 @3:00 pm
VIRTUAL - According to Gartner, the top software purchase priorities for revenue leaders in 2022 are solutions for pipeline generation, CRM data governance, and lead management.

Full Description

Speakers

Aaron Landgraf

Head of Marketing Syncari
Aaron lives to solve HARD problems. A coder turned marketer, Aaron started his career at start-up ApplicationsOnline as a product manager aiming to digitize the college admissions process and increase access for under-represented groups. He then joined the then small marketing team at MuleSoft, an early pioneer in SaaS integration and rocket ship that grew ARR from $10M to over $1B during his tenure - including an IPO and acquisition by Salesforce. As the Head of Marketing at startup Syncari, he is building a remote, inclusive team that wakes up every day thinking about how to help you love your data again.

Chris Thompson

Senior Director of Global Marketing Operations Conga
Chris Thompson is the Head of Marketing Operations at Conga. Chris is a marketer for technologists and a technologist for marketers, a proven data-driven marketer, strategist and versatile business leader with a passion for execution, problem-solving, and revenue generation. He couples deep experience in marketing technology with an emphasis on strategic planning, growth marketing and metrics. He has led multiple re-branding efforts and brought more than a dozen new products to the market.

The Revenue Tech Stack: How Do You Get it All to Work Together?

VIRTUAL – According to Gartner, the top software purchase priorities for revenue leaders in 2022 are solutions for pipeline generation, CRM data governance, and lead management. This begs a question: once you add all these tools to your revenue tech stack, how do you get them all to work together? Chris Thompson, Head of Marketing Operations at Conga, was faced with that very question. Chris will join Aaron Landgraf, Head of Marketing at Syncari to share how Conga optimized workflows across their tech stack to unify their lead, contact, and account data and improve their response times 4x. You will walk away from this session with the tools you need to convince your organizational leaders to prioritize a solution that helps you generate pipeline, manage leads and govern data without the headache so you can:

  • Boost sales productivity
  • Increase speed-to-lead
  • Improve targeting and outreach

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