The RevTech Revolution Has Arrived

Sep 1st, 2021 @4:45 pm
With the rise of automation over the past two decades, has come the fall of authentic, human-to-human interaction. As marketers and sellers vie for the same audiences, how do some brands flourish while others flounder? They harness the capabilities of RevTech for good, not evil, to scale memorable moment creation for their buyers. In this session, MK Getler & Latané Conant will discuss how you can put the power of AI, big data, and machine learning behind every member of the revenue team to create exceptionally relevant experiences across the customer journey.

Full Description

Speakers

Latané Conant

CMO 6sense
Latané Conant is the Chief Market Officer of 6sense and author of the bestselling book, No Forms. No Spam. No Cold Calls. She’s passionate about empowering marketing leaders to confidently lead their teams, company, and industry into the future. Latané is laser-focused on leveraging technology and data to build marketing programs that result in deals, not just leads. She’s known across the industry for her creativity, competitiveness, and boundless energy.

MK Getler

VP of Marketing Alyce
Human-to-human marketer and public speaker, MK Getler, is on a mission to bring authenticity and empathy into B2B organizations around the globe. With over a decade of experience building and leading marketing and business development teams, a keen ability to make meaningful marketing, and a passion for bringing inclusion and equity to the conversation, MK lives for empowering others to actualize their potential in and out of the workplace. When MK is not flipping tables in the marketing world, they’re found traveling the nation playing competitive kickball and finding adventures big or small with their partner, Natasha, and pup, Kody.

The RevTech Revolution Has Arrived

Latane Conant, CMO @ 6sense
MK Getler, VP of Marketing @ Alyce

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