Marketing

How We Drove ABM & Demand-Gen Success on Connected TV

Apr 13th, 2022 @11:00 am
IN-PERSON - TV advertising is finally an option for B2B brands. Connected TV has made television a viable—and unignorable—ad channel for marketers in this space.

Full Description

Speakers

Ali Haeri

VP of Marketing MNTN
Ali leads all marketing and communications efforts at MNTN. Ali is also an instructor at UCLA Extension, teaching marketing and advertising courses in the Business & Management certification program. Previously, Ali served as principal product designer at Symantec working on the Norton Security line of consumer software. Prior to Symantec, Ali oversaw digital marketing for the Digital Media Services division of Verizon.

How We Drove ABM & Demand-Gen Success on Connected TV

TV advertising is finally an option for B2B brands. Connected TV has made television a viable—and unignorable—ad channel for marketers in this space. Its combination of precision targeting, measurability, and creative impact tee it up as a strong performance option. But with a new channel comes new challenges, so how can B2B marketing organizations prepare for success on CTV?

Join Ali Haeri, Vice President of Marketing at MNTN, as he provides insight into how your team can leverage familiar best practices to reach valuable prospects, generate demand, and shorten sales cycles with Connected TV advertising. And with an up-close analysis of MNTN’s own B2B CTV campaigns, you’ll come away with a game plan on how to fast-track success on this increasingly important ad channel.

Privacy Notice

This privacy notice discloses the privacy practices for (www.ascentconf.com). This privacy notice applies solely to information collected by this website. It will notify you of the following:

Information Collection, Use, and Sharing

We are the sole owners of the information collected on this site. We only have access to/collect information that you voluntarily give us via email or other direct contact from you. We will not sell or rent this information to anyone.

We will use your information to respond to you, regarding the reason you contacted us. We will not share your information with any third party outside of our organization, other than as necessary to fulfill your request, e.g. to ship an order.

Unless you ask us not to, we may contact you via email in the future to tell you about specials, new products or services, or changes to this privacy policy.

Your Access to and Control Over Information

You may opt out of any future contacts from us at any time. You can do the following at any time by contacting us via the email address or phone number given on our website:

Security

We take precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline.

Wherever we collect sensitive information (such as credit card data), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a lock icon in the address bar and looking for “https” at the beginning of the address of the Web page.

While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information. The computers/servers in which we store personally identifiable information are kept in a secure environment.

If you feel that we are not abiding by this privacy policy, you should contact us immediately via telephone at 202-256-9707 or [email protected].