What should marketers do as leadership replaces the valuation chase with the value mandate
In the last 6 months, the game has completely changed. Tightening funding and market means: it’s no longer a valuation chase for early stage founders. It’s a value game now. But, which specific value game should you be focusing on and how do you maximize returns from those games? The acquisition volume game? The hyper-target game? The referral game? The wait-and-see game?
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