Why CEOs Should Set Aside Equity for Social Impact (and their investors should support them) - Ascent Conference

Why CEOs Should Set Aside Equity for Social Impact (and their investors should support them)

Over the past few years, companies have demonstrated that they have an important and essential role to play in tackling the toughest challenges of our time. Increasingly, leveraging assets for good is proving to be not only the right thing to do, but is becoming a business imperative as expectations of corporate stakeholders evolve. With this shift, a new trend is emerging: Setting aside pre-IPO stock to sustainably and significantly fund a company’s social impact efforts. Top companies like Airbnb, Coinbase, DigitalOcean, Olo, Toast, Twilio, Unity Technologies, Uipath and more have ignited over one billion dollars in new philanthropy on their roads to IPO.

Join Jan D’Alessandro, President, Blue J Strategies and Head of the Pledge 1% Equity Initiative and Boardroom Allies program, in a discussion about how she helped these leading companies formalize their equity set aside for social impact prior to their IPOs. Delve into the details on how to build board consensus, choose the right model for setting aside equity and structure for your .org, and more. Find out more about the Pledge 1% Boardroom Allies, a coalition of top venture capitalists who have committed to supporting their portfolio companies in setting aside equity for social impact.


Jan D’Alessandro
Head of Equity Pledge Initiative & Boardroom Allies
Pledge 1%

Privacy Notice

This privacy notice discloses the privacy practices for (www.ascentconf.com). This privacy notice applies solely to information collected by this website. It will notify you of the following:

Information Collection, Use, and Sharing

We are the sole owners of the information collected on this site. We only have access to/collect information that you voluntarily give us via email or other direct contact from you. We will not sell or rent this information to anyone.

We will use your information to respond to you, regarding the reason you contacted us. We will not share your information with any third party outside of our organization, other than as necessary to fulfill your request, e.g. to ship an order.

Unless you ask us not to, we may contact you via email in the future to tell you about specials, new products or services, or changes to this privacy policy.

Your Access to and Control Over Information

You may opt out of any future contacts from us at any time. You can do the following at any time by contacting us via the email address or phone number given on our website:


We take precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline.

Wherever we collect sensitive information (such as credit card data), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a lock icon in the address bar and looking for “https” at the beginning of the address of the Web page.

While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information. The computers/servers in which we store personally identifiable information are kept in a secure environment.

If you feel that we are not abiding by this privacy policy, you should contact us immediately via telephone at 202-256-9707 or [email protected].