Why “feature dumping” is killing your growth
If your sales team is “feature-dumping” during SaaS demos, it’s time to address it—because it’s killing your close rate.
There’s a fine line between giving prospects the solution to their problem, and over-delivering a bunch of additional fluffy features they may or may not care about in the future.
In this roundtable, let’s discuss:
– What our prospects actually want to hear during a sales call
– Why less is more
– Better ways to close the deal
Other Videos From This Event
How CMOs at Growing B2B Companies Are Leveraging Data to Scale: And how you can and should be as well
Total Experience: The Hidden Connection Between Company Culture and World-Class Customer Experiences
Positioning for Success: How Effective Positioning Drives Differentiation and Simplifies Marketing Execution