Marketing Archives - Ascent Conference Marketing Archives - Ascent Conference

Customer Experience in Digital Marketing

Jean Marie Richardson, CEO @ iFolio; Gary Amaral, VP of Marketing @ Chargify; Julie Hansen, CEO @ Babbel; Rob Pegoraro, Journalist @ Yahoo Ascent Conference 2019 Rob Pegoraro [00:00:09] Like for each of you all to introduce yourselves and talk about your company, what is the problem you’re trying to solve? Julie Hansen [00:00:16] I’m […]

Moving From Performance Marketing to Brand Campaigns

Haris Beber, CMO @ Vimeo; Jennifer Ogden-Reese, CMO @ SeatGeek; Jordan French, Executive Editor & Co-Founder @ GritDaily Ascent Conference 2019 Jordan French [00:00:07] Tell us more about SeatGeek, because when it comes to Brand, uh, perhaps not every news about what you’re up to.   Jennifer Ogden-Reese [00:00:15] So at SeatGeek, we are the […]

Building an Optimization Strategy with Personalization and Experimentation

Carl Tsukahara, CMO @ Optimizely; Rob Pegoraro, Journalist @ Yahoo Ascent Conference 2019 Rob Pegoraro [00:02:38] Good afternoon, everybody, I’m Rob Pegoraro, I’m a freelance journalist for Yahoo finance USA Today, where we got her fast company, your name here, and Carl one. You introduce yourself. Carl Tsukahara [00:02:49] Sure. My name is Carl Tsukahara. […]

How to 10x Your Subscriber Base in Under One Year

Alex Lieberman, Co-Founder @ Morning Brew Ascent Conference 2019 [00:00:07] Well, I’m excited to be here today. My hope is through the story of Morning Brew, you’ll get a good sense of one when being a co-founder does work out well. And also for people who in so many ways were unqualified to run a […]

Fireside Chat: The Story of Building Bloomberg’s Marketing Team

Deirdre Bigley, Chief Marketing Officer @ Bloomberg; Martine Paris, Freelance Tech Journalist Ascent Conference 2019 Martine Paris [00:00:05] My name is Martine Paris and I’m based in San Francisco, but this is my hometown, so it’s always so wonderful to be in New York and especially with Bloomberg and I write for Fast Company and […]

How to Accelerate Growth By Applying Agile Market Research Throughout the Product Lifecycle

Morgan Molnar, Head of Product Marketing and Insights @ SurveyMonkey Ascent Conference 2019 [00:00:05] Hi, everyone, so great to be here from sunny California. The energy at this conference is really invigorating. So thank you for having me today. I’m going to be talking about How to Accelerate Growth by Applying Agile Market Research throughout […]

Marketing You

Martin Jones, Sr. Marketing Manager @ Cox Communication Ascent Conference 2019 [00:00:06] So Martin Jones, I work for Cox Communications, where I manage the content and social media strategy nationally for our company, and I’ve also been an entrepreneur in the past most of my life. So I’ve owned a tanning salon. I owned a […]

Paid vs Organic

Nick Larson, CRO & Co-founder @ Contento Startup Grad School Stage Ascent Conference 2020 [00:00:08] Cool. Hello, everyone, my name is Nick Larson, co-founder of Contento. So first and foremost, we thank you to the team for creating such a wonderful community of bright people super jazzed about these the next couple of days here. […]

Working intersectionally Between PR Paid Media and Marketing Teams

Krysten Copeland, Founder @ KC & Co Communications Sales & Marketing Stage Ascent Conference 2020 Krysten Copeland [00:00:04] Hey, Darren, we’re good? Darren Carter [00:00:07] OK, we’re good to go. Krysten Copeland [00:00:09] All right, all right, well, give some people time to to filter. Thank you all so much for being here today and […]

The Great Marketing Reset How Marketers Can Thrive in Today’s Digital World

Kate Adams, VP of Marketing @ Drift Sales & Marketing Stage Ascent Conference 2020 [00:00:03] Awesome. Hey, everyone, welcome to the Great Marketing Reset, How Marketers Can Thrive in today’s digital world. My name’s Kate Adams and the VP of Marketing here adrift. I’m focused on demand, Jen, and I’m happy to connect with all […]

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