Videos - Ascent Conference

November 2022

Tue
15
Tyler Lessard
VP Marketing
Vidyard
Annual

Buyer-Centric Sales and Marketing in a Digital-First World

Are you marketing and selling the way your prospects actually want to learn and buy? The truth is, most companies market and sell based on their own internal processes and preferences. “Thou shalt sign up for our eBook then book a live demo then move from an SDR to an AE.”
Read More »
Mon
14
Ali Haeri
VP of Marketing
MNTN
Annual

Your Next Growth Phase, Courtesy of Connected TV

Take a drive in any major city and the billboards are hard to miss. Not only are they advertising the next blockbusters, but SaaS companies are touting their services to daily commuters. While the push to increase incremental awareness and conversions is essential to maintain growth, there is a better (and safer) way to reach your target audience: Connected TV. CTV can help your marketing team generate demand for your services and hit your performance goals, with results you can actually measure.
Read More »
Mon
14
Elliot Goldwater
VP Partnerships
Vanta
Annual

Mastering the Mid-market: Lessons on Building and Selling into Scaling Enterprises with Vanta

So you’ve nailed your pitch for startups and are looking to hook your first mid-market customer. But suddenly, the buyer is a bunch of different people and they want a bunch of new features. What to do? Don’t panic, join Vanta’s VP of Partnerships, Elliot Goldwater, as he shares lessons learned from working at Twilio, Adobe, and LiveFyre, and now leading Vanta into a mid-market leader as the company’s first VP of Partnerships.
Read More »
Mon
14
Gaurav Agarwal
Chief Growth Officer
ClickUp
Thomas Butta
Chief Strategy & Marketing Officer
Airship
Annual

Growth During a Downturn: How to Build a Recession-Proof Growth Strategy

How can SaaS companies navigate today’s market to continue building momentum and survive the current downturn? ClickUp, a once boot-strapped startup turned $4 billion SaaS company, utilizes full funnel growth strategies and loops to increase market share in the crowded collaboration industry. In this session, ClickUp’s Chief Growth Officer, Gaurav Agarwal will share what growth strategies to prioritize during a recession and how to get the most value out of your growth investments on a leaner budget. Learn how to test across the funnel, personalize your message, and leverage data to keep your company’s customer acquisition and business growth on track.
Read More »
Wed
02
Charlie Ng
HR Solutions Consultant Manager
Rippling
Sowmya Ranganathan
Controller
Rippling
Sunil Raman
SVP of Operations
Rippling
Tahlia Spiegel
HR Director
Rippling
Vanessa Wu
General Counsel
Rippling
Human Capital

Survival of the Leanest: How HR, Legal, Ops, and Finance Leaders Are Adapting for Growth in 2023

The last few years have rocked the business world. From the pandemic changing the way people work, to the ongoing economic aftershock, the way that companies operate has had to adapt quickly without clear guidance.
Read More »

October 2022

Tue
25
Galen Grady
Director of Financial Operations and Support
TripActions
Doug Pullman
Vice President of Demand Generation
TripActions

Modernizing Expense Management: How to Save Time and Money

TripActions gathered responses from more than 2,000 finance and accounting leaders and uncovered this year’s challenges and priorities for those handling the world of expense management. The survey identified the following three challenges: controlling budgets and ongoing expenses, reducing process inefficiencies and time to close the books, and improving the visibility of spend across the company.
Read More »
Wed
19
Larry Mellon
Tax Director, Chief Tax Office
Vertex
Chandra Wing
SALT Senior Manager
BDO
Joe Malloy
SALT Managing Director
BDO
Finance

Strategies for Success: Overcoming Challenges Affecting SMB Companies Around Indirect Taxation

As the world continues to recover from the global pandemic, increased complexity around indirect taxation poses greater challenges than ever for small and medium-sized businesses. 
Read More »
Wed
19
Siddharth Sridharan
Co-Founder & CEO
SpendFlo
Chris Ortega
CEO
Fresh FP&A
Finance

SaaS Spend Management for the Modern CFO

According to studies by Gartner, SaaS expenditure is expected to grow by 25% year-on-year for the next 4 years.
Read More »
Wed
19
Dan Fletcher
CFO
Planful
Grant Brooks
Director of Corporate Finance
FIGS
Finance

How Trailblazing CFOs Thrive When Uncertainty Reigns

It comes as no surprise—CFOs who take a creative, nimble approach to operating their businesses will continue to thrive ahead of their more traditional counterparts, regardless of the disruptions thrown their way.
Read More »
Wed
19
Austin Aboav
Sr. Product Marketing Manager
TripActions
Teddy Collins
VP of Finance
SeatGeek
Finance

Combating Inflation: 5 Cost-Savings Strategies

Controlling costs has always been top of mind for company leaders, but it has become a larger focus in 2022.
Read More »
Wed
12
Kevin Tate
CMO
Clearbit
Marketing

Turning High-Intent Website Visitors into Revenue

Your website is the most critical touchpoint of your buyer’s journey. But for most companies, only 2% of visitors end up filling out a form.
Read More »
Wed
12
Patrick Smith
CMO
Cvent
Marketing

The New World of Events

Coming out of the pandemic, the power of events as brand builders and lead generation drivers has never been greater.
Read More »

Privacy Notice

This privacy notice discloses the privacy practices for (www.ascentconf.com). This privacy notice applies solely to information collected by this website. It will notify you of the following:

Information Collection, Use, and Sharing

We are the sole owners of the information collected on this site. We only have access to/collect information that you voluntarily give us via email or other direct contact from you. We will not sell or rent this information to anyone.

We will use your information to respond to you, regarding the reason you contacted us. We will not share your information with any third party outside of our organization, other than as necessary to fulfill your request, e.g. to ship an order.

Unless you ask us not to, we may contact you via email in the future to tell you about specials, new products or services, or changes to this privacy policy.

Your Access to and Control Over Information

You may opt out of any future contacts from us at any time. You can do the following at any time by contacting us via the email address or phone number given on our website:

Security

We take precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline.

Wherever we collect sensitive information (such as credit card data), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a lock icon in the address bar and looking for “https” at the beginning of the address of the Web page.

While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information. The computers/servers in which we store personally identifiable information are kept in a secure environment.

If you feel that we are not abiding by this privacy policy, you should contact us immediately via telephone at 202-256-9707 or [email protected].