Test Content Pull - Ascent Conference

November 2022

Tyler Lessard
VP Marketing

Buyer-Centric Sales and Marketing in a Digital-First World

Are you marketing and selling the way your prospects actually want to learn and buy? The truth is, most companies market and sell based on their own internal processes and preferences. “Thou shalt sign up for our eBook then book a live demo then move from an SDR to an AE.”
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Ali Haeri
VP of Marketing

Your Next Growth Phase, Courtesy of Connected TV

Take a drive in any major city and the billboards are hard to miss. Not only are they advertising the next blockbusters, but SaaS companies are touting their services to daily commuters. While the push to increase incremental awareness and conversions is essential to maintain growth, there is a better (and safer) way to reach your target audience: Connected TV. CTV can help your marketing team generate demand for your services and hit your performance goals, with results you can actually measure.
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Elliot Goldwater
VP Partnerships

Mastering the Mid-market: Lessons on Building and Selling into Scaling Enterprises with Vanta

So you’ve nailed your pitch for startups and are looking to hook your first mid-market customer. But suddenly, the buyer is a bunch of different people and they want a bunch of new features. What to do? Don’t panic, join Vanta’s VP of Partnerships, Elliot Goldwater, as he shares lessons learned from working at Twilio, Adobe, and LiveFyre, and now leading Vanta into a mid-market leader as the company’s first VP of Partnerships.
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Gaurav Agarwal
Chief Growth Officer
Thomas Butta
Chief Strategy & Marketing Officer

Growth During a Downturn: How to Build a Recession-Proof Growth Strategy

How can SaaS companies navigate today’s market to continue building momentum and survive the current downturn? ClickUp, a once boot-strapped startup turned $4 billion SaaS company, utilizes full funnel growth strategies and loops to increase market share in the crowded collaboration industry. In this session, ClickUp’s Chief Growth Officer, Gaurav Agarwal will share what growth strategies to prioritize during a recession and how to get the most value out of your growth investments on a leaner budget. Learn how to test across the funnel, personalize your message, and leverage data to keep your company’s customer acquisition and business growth on track.
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Charlie Ng
HR Solutions Consultant Manager
Sowmya Ranganathan
Sunil Raman
SVP of Operations
Tahlia Spiegel
HR Director
Vanessa Wu
General Counsel
Human Capital

Survival of the Leanest: How HR, Legal, Ops, and Finance Leaders Are Adapting for Growth in 2023

The last few years have rocked the business world. From the pandemic changing the way people work, to the ongoing economic aftershock, the way that companies operate has had to adapt quickly without clear guidance.
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October 2022

Galen Grady
Director of Financial Operations and Support
Doug Pullman
Vice President of Demand Generation

Modernizing Expense Management: How to Save Time and Money

TripActions gathered responses from more than 2,000 finance and accounting leaders and uncovered this year’s challenges and priorities for those handling the world of expense management. The survey identified the following three challenges: controlling budgets and ongoing expenses, reducing process inefficiencies and time to close the books, and improving the visibility of spend across the company.
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